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Grow faster with less

10x your marketingwith an AI-enabled CMO

I build marketing agents tailored to your business and run the system with my judgment in the loop. Backed by 8 years leading high-growth teams.

See what I builtBook a call

Six ways I add value

Fractional AI CMO

I define your AI growth strategy and run the flywheel. Backed by 8 years of marketing leadership.

judgmentagents addedoutput withhuman in the loop

Go-To-Market

I help your GTM team tap new growth channels and automate workflows, so momentum never stalls.

Leads generated
Lead gen post published18s ago
ExaProspect researched6s ago
AttioQualified lead added to CRMnow

Content Marketing

I run content like a growth channel, not a necessary evil. Scaled through AI, shaped by human taste.

ideas / signals / draftsposts / newsletter / campaignsHumantaste / POV / truthAI scalesstart and finish

Workflow Automation

I automate manual work across your current tools, so your team gets time back for what only people can do.

HumblyticsPerplexityClaudeAttio
ApifyBrave SearchCodex
NotionFirecrawlExaAhrefs

Paid Media

I plan and run campaigns that keep the flywheel accelerating. Marketing is never an isolated effort.

PaidGo-To-MarketContentCreativeeach onefeedsthe next

Brand Marketing

I ramp up your creative velocity. Video ads, on-brand thumbnails or build the brand story people remember.

Trusted by Fast-Moving Teams

LiskChainlinkBTC Directt3rnBright RiverBarryOS
“At seed stage, every hire has to do the work of three. Thomas embedded with us and built AI agents that find prospects matching our exact customer profile. Agents even maintain our website, spinning up personalized pages per outreach campaign. We push well above our weight now.”
Ward DiscoCo-Founder & CPO at BarryOS
From idea to working workflow
4 weeks
Prospects auto-qualified
164
Agents with a self-improving feedback loop
5

Agents in action

A 25-skill agent workflow that turns raw founder ideas, customer feedback and market gaps into social posts, campaign copy and founder stories, then feeds what performed back into the next cycle.

Tools used

ClaudeAhrefsReplicateNotion
content_machine › architecture25 skills
content_machine/
├── ideation_and_preparation/
│   ├── 01_spikes-generating.md
│   ├── 02_research-sufficiency-check.md
│   ├── 03_interview-panel-meta.md
│   │   └── interviewer sub-skills ×7
│   └── 04_source-of-truth.md
├── writing_and_review/
│   ├── 05_drafting.md
│   └── 06_writer-council-meta.md
│       └── reviewer sub-skills ×6
├── creative_and_distribution/
│   ├── 07_visual-direction.md
│   ├── 08_image-prompting.md
│   └── 09_repurposing.md
└── performance_and_learning/
    ├── 10_content-lessons-update.md
    ├── 11_performance-feedback-loop.md
    └── 12_spikes-vault-maintenance.md

One personal assistant agent built on Hermes spawns multiple subagents, all utilizing a different toolset to scrape the internet’s data, news and social sentiment.

Tools used

Hermes AgentGrokPerplexityFirecrawlExaBrave

From ICP hypothesis to 164 outbound-ready prospects, with a self-improving loop based on client feedback, all monitored through a custom-built dashboard.

Tools used

AnthropicConvexCloudflareGoogle MapsAttioFirecrawlExa

Field Notes No. 01

An open letter to builders

There's a fear going around. That AI is coming for your job. For your company. It's half right.

AI won't replace great marketers. It 10x's them, and it exposes the ones who sit still. The job was never typing. It was judgment: what to build, what to say, what to cut. Hand the same tools to a hundred people and you find out fast who has it.

Since 2017 I've led marketing for stealth startups and billion-dollar protocols. Now I run agentic workflows on myself first (including this website you are looking at), then show you exactly what it can mean for your company.

Agents handle the volume. You know your domain and I bring judgment. That you can't buy off a shelf, or find on GitHub.

If you want to grow with AI instead of fearing it, I'm in your corner. Let's build the system before your competitors do. Together we do the unscalable things at scale.

Thomas

Thomas Schouten

Two ways to work with me

AI Marketing Audit

$1,500 · one-time

  • A teardown of your funnel, workflows and AI stack. I find where growth stalls.
  • Three opportunities, ranked by ROI and time-to-value. Not AI theater.
  • One blueprint ready to build: an ad, a landing page, an automation.
  • A 30-minute debrief to walk you through it.
  • Delivered in 72 hours or it’s free.
Book an audit

Fractional AI CMO

Custom pricing

  • Inject 10+ years of marketing into your team. No ramp-up, value from day one.
  • I build your marketing from scratch, or join a full team as the AI expert.
  • AI-native operations, with AI only where it makes sense. A tool, not the end goal.
  • All systems built around how you actually work. No rip and replace.
  • Three-month minimum. The context compounds every month.
Book a call

Questions